Customer loyalty and brand preference come from developing a trust between the customer and the business. To be successful in this business one must truly believe in and always apply the fundamental meaning of hospitality, which is that the customer must truly be made to feel welcome and cared for. The trust that a customer feels, is based upon the business’ ability to recognize what it takes to please a customer, and then is built upon by continuously delivering to that customer at, or above, the level of expectation that the customer expects. The level of attention and care that their staff will bestow upon their customers will set them far above their competition.
They will further seek to distinguish and separate themselves from the competition by focusing on professionalism, convenience, trustworthiness and experience